Annotated bibliography #4!

Ridout, Travis N. and Glen R. Smith. “Free Advertising: How the Media Amplify Campaign Messages.” Political Research Quarterly 61.4 (2008): 598-608. Web. 22 February 2011.

According to Travis N. Ridout and Glen R. Smith, both from Washington State University, they believed that while candidates receive attention for the political advertisements they pay for, they receive more attention for the free media coverage they receive. For example, when President Johnson showed a controversial advertisement that only aired once on television, he received more media coverage from public discussion of the advertisement. The authors closely analysis the 2004 Senate race to supply more facts. Also, they believe that negative and comparative advertisements are more likely to receive media attention than positive advertisements. By analyzing this phenomenon, the authors try to understand why Americans hate negative advertising. 

Link Idea

http://projects.washingtonpost.com/politicalads/years/2008/

This link shows all the political advertisements from the different years, including 2008. This would be a great source to use for providing examples in my presentation.

Annotated bibliography #3!

Franz, Michael M. and Travis N. Ridout. “Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections.” American Politics Research 38 (2010): 304-330. Print.

Michael M. Franz of Bowdoin College and Travis N. Ridout of Washington State University realized that the 2008 presidential campaign was important in many aspects. For the first time since 1952, a sitting president or vice president was not on the ballot for a presidential election. One of the less known aspects was the fact that one of the presidential candidates took public funding while the other candidate did not. This difference caused inequality between the two campaign strategies, especially when it came to advertising.  Also, the authors compare the 2008 presidential campaign to the 2004 presidential campaign. In the end, the authors do believe that the campaign strategy of Barack Obama was one aspect that allowed him to win the presidential election. 

Annotated bibliography #2!

Green, Donald P. and Jonathan S. Krasno. “Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment.” The Journal of Politics 70 (2008): 245-261. Print.

Donald P. Green of Yale University and Jonathan S. Krasno of Binghamton University conducted research on the 2000 election and how voter turnout was affected by the amount of television the person watched. The authors performed this experiment in a natural setting within the 2000 election. They compared the voter turnout to the number of campaign advertisements show on television in that area. They concluded that a person’s chances of voting increase by 10 percent if they view many presidential ads. However, there is no difference in the likelihood of someone voting if they view negative campaign advertisements compared to positive campaign advertisements. This evidence shows that the presidential campaign advertisements that tend to clutter our televisions around election time actually benefit society and the political system.  

Here is my annotated bibliography #1

“Hastert on Impact of McCain Celebrity Ad.” Hosts Alan Colmes and Sean Hannity. Hannity and Colmes. Fox News. 7 August 2008. Television.

In this interview on the Hannity and Colmes show on Fox News, former Speaker of the House Dennis Hastert is interviewed in 2008 about the former Presidential candidate John McCain’s latest advertising campaign. In this campaign, McCain compared fellow Presidential candidate Barack Obama to celebrity Paris Hilton. In the process of trying to discredit Obama’s ability to perform his duties as President because he is too much like a celebrity, he insulted Mr. and Mrs. Hilton, who were also donors to his campaign. Hastert believed that since Obama appeared to be too much of a celebrity, he will not be able to “get the job done.” Later, Sean Hannity and Hastert discuss McCain’s record concerning renewable resources. 

Idea

I am thinking about doing my presentation on the 2008 presidential election and how the advertisements played a role in it.

Hello World!