Green, Donald P. and Jonathan S. Krasno. “Do Televised Presidential Ads Increase Voter Turnout? Evidence from a Natural Experiment.” The Journal of Politics 70 (2008): 245-261. Print.
Donald P. Green of Yale University and Jonathan S. Krasno of Binghamton University conducted research on the 2000 election and how voter turnout was affected by the amount of television the person watched. The authors performed this experiment in a natural setting within the 2000 election. They compared the voter turnout to the number of campaign advertisements show on television in that area. They concluded that a person’s chances of voting increase by 10 percent if they view many presidential ads. However, there is no difference in the likelihood of someone voting if they view negative campaign advertisements compared to positive campaign advertisements. This evidence shows that the presidential campaign advertisements that tend to clutter our televisions around election time actually benefit society and the political system.
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